Suri is an AI-powered revenue partner built on 25 years of B2B enterprise sales experience and three successful exits. Pipeline infrastructure, outbound execution, and social presence — all underpinned by a proven commercial leader with skin in the game.
"Suri does the execution. I bring the experience. You get the intelligence to reach the right people and the judgement to know what to do when they respond."
Stuart Ferreira-Cole · Founder, SuriAI
A full-time VP Sales is premature at your stage. A lead-gen agency has no stake in your outcomes. What you need is a partner who combines senior commercial judgement with the execution capacity to build and run the infrastructure themselves.
A VP Sales at £150k+ before your motion is proven is a costly experiment. They need 6–12 months to understand your market — time and capital you can't afford at this stage.
Activity metrics. Volume emails. Vanity reporting. Lead-gen agencies are optimised for contract renewal, not your pipeline. When deals don't close, they blame the product.
The ICP, sequencing, and positioning decisions you make at the 1–50 stage shape everything that follows. Getting them wrong without senior guidance is expensive to unwind.
I design the strategy. Suri builds and runs the infrastructure. Together we give you the seniority of a VP Sales and the execution capacity of a full revenue team — without either overhead.
ICP definition, sales motion design, messaging framework, competitive positioning, and a sequenced go-to-market plan. The strategic foundation built before a single outreach goes out.
AI-personalised sequences, enriched contact lists, multi-channel delivery across email and LinkedIn, and CRM alerting on every qualified reply. Suri builds it. Suri runs it.
Ongoing monitoring of buyer signals, competitive moves, and sector developments — synthesised and delivered as actionable intelligence that informs outreach and positioning in real time.
Suri manages your social presence end to end — sector research, personalised content in your voice, scheduling, and performance reporting. Company page and founder profiles. You approve. Suri executes.
Your CRM instance structured, populated with enriched pipeline data, and maintained as a live record of commercial reality — not a graveyard of stale contacts and missed follow-ups.
Direct access to 25 years of enterprise sales experience — deal strategy, negotiation support, stakeholder mapping, and the decisions that shape whether this stage becomes the next one.
The distinction matters commercially. Here is how Suri compares to the other options at your stage.
| Full-time VP Sales | Suri — Revenue Partner | Lead-gen Agency | Hands-off AI Platform | |
|---|---|---|---|---|
| Cost | £150–200k/yr + on-costs | From £3,500/mo · performance aligned | £2–5k/mo · activity-based | ~£1,500/mo · flat fee |
| Time to value | 6–12 months | Day one | 4–6 weeks | Days · fully automated |
| Senior experience | Varies widely | 25 years · personal accountability | None behind the output | None — fully automated |
| Performance alignment | Salary regardless of outcomes | All-inclusive retainer · unlimited meetings · no hidden fees | Optimised for contract renewal | Flat fee regardless of results |
| Execution capacity | One person, one resource | AI engine · scales without headcount | Generic sequences · volume play | High volume · zero personalisation |
| Human judgement | Yes — but at high cost | Yes — 25 years, every engagement | Minimal · junior account mgmt | None — algorithm only |
| Risk | High · wrong hire expensive to exit | Month-to-month · no long-term lock-in | Low cost, low upside | Low cost · inbox damage likely |
One monthly fee covers everything — me, Suri's AI engine, and unlimited qualified meetings. No performance fees. No per-meeting charges. No surprises. Month-to-month.
The core revenue partnership. Outbound engine, pipeline infrastructure, and senior commercial counsel — with unlimited qualified meetings included in the retainer.
Everything in Pipeline, plus a fully managed social media and content programme. Suri runs your LinkedIn presence — company page and founder profile — alongside the outbound and pipeline work.
If you're building B2B SaaS and the pipeline isn't where it needs to be, this is where the conversation starts. We review every enquiry personally. No pitch. No obligation. An honest assessment of whether this is the right fit.
Or email directly: hello@suriai.io